Steeltech’s Sean Brett on The Entrepreneur Experiment Podcast

In this gripping episode of The Entrepreneur Experiment, Gary Fox sits down with our boss Sean Brett – the unstoppable force behind Steeltech Sheds. From painting houses with no experience to conquering Galway’s coal market and ultimately founding Ireland’s top steel shed company, Sean’s journey is one of raw grit, fearless ambition, and relentless perseverance.

Leaving school at just 14 and navigating the challenges of dyslexia, Sean’s story is a masterclass in resilience. He speaks candidly about cold-calling his way to sales, embracing personal growth, and the liberating power of tuning out other people’s opinions.

This episode is essential listening for anyone facing self-doubt, navigating uncertainty, or needing a reminder that many great businesses begin with nothing but drive and belief.

Show Notes – Highlights from the episode include:

• The ad that launched his first painting business
• How he scaled from a single bag of coal to Galway’s leading coal supplier
• The backstory of Steeltech Sheds – including how a few pints helped name the brand
• Turning dyslexia into a business superpower
• How rejection forged his sales resilience
• The crash that wiped out his orders—and the pivot that saved the business
• Marketing tactics he still swears by
• Why showing your face matters more than ever in the era of AI
• “If you could not care what other people think about you, your life would be so much happier, better, successful.”